Hi, I'm Abie.

I build the systems behind better businesses.

I help founders turn ideas into working AI systems, automations, and tools, so they can spend less time managing the moving parts and more time building what's next.

WORK WITH ME SEE WHAT I'M BUILDING
Abie in a black hoodie and clear glasses, resting her face on her hand
AI Systems Specialist Business Owner Digital Builder Creator Experimenter Forever Curious Yapper

What are you here for?

I run a business.

You need systems, automations, or AI workflows. Or just someone who can untangle the messy backend so you don't have to.

Work with me

I want to learn AI.

Practical AI, minus the hype. See the projects I'm building, what works, what breaks, and how to use the same ideas in your own work.

See what I'm making

What I build

I like turning ideas into things that actually work.

✓

AI systems and agents built to do real work, not just look impressive in a demo.

✓

Automations that connect tools, data and workflows so fewer things need a human babysitter.

✓

Small tools and products that solve problems I keep running into. Some become products. Some stay experiments.

✓

And a lot of testing, breaking, rebuilding and figuring out what AI is genuinely useful for.

See what I'm building
abie://build-log running
  • 07:02✓AI voice agent — testing
  • 07:15✓automation — running
  • 08:40✓API integration — connected
  • 09:12✓Setporter — building
  • 09:45  × weird bug — found
  • 10:03  … Claude Code — investigating
  • 10:30✓weird bug — fixed
  • 10:31  → next idea — already started

The person behind the backend ✦

I run the backend. You just get to take credit.

I'm Abie. Thirteen years building the systems, automations, and operations that keep online businesses running, for founders, coaches, and course creators who'd rather not touch any of it themselves.

I've built course platforms from scratch. Migrated businesses without losing a single lead. Shipped automations that saved founders hours every week. Trained entire teams. Built AI tools that work while everyone else sleeps.

Nobody has to tell me what's broken. I see it, I fix it, done.

Work with me

Client love

They said it,
not me.

★★★★★

"Straightforward, honest, and highly knowledgeable. She quickly analyzed the root cause of our website issues and went above and beyond the original scope."

K
Kenbry Capital

★★★★★

"Incredibly smart, highly motivated, and impressively tech-savvy. Her creative solutions made a real impact on our team."

S
Sophia, Superior Hair Extensions

★★★★★

"Abie was absolutely fantastic to work with, incredibly responsive and flexible. I can't wait to work with you again."

K
Kat, Folkvangr Fresh

★★★★★

"No matter what we ask, you have a solution. So talented, resourceful, and thorough."

J
Jess G., F&TA

★★★★★

"She has been a really valued team member. She really has stuck with me through all the tough times and got things done for customers."

M
M. & J. Gilbert, CEOs of Cubbi Australia

★★★★★

"She helped me make a lot of graphic designs. Very kind, professional, and super quick delivery. I'll definitely hire her again."

L
Lai Nguyen

See it work ✦

What should I build for you?

Let's work together

Ready to hand off
the backend?

Your business shouldn't depend on you being available 24/7. Let's fix that.

Book a free call

No pressure. Just a conversation.